Barber Launches Britain’s First Black Owned Grooming Brand

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Aaron1Entrepreneur Aaron Wallace

Entrepreneur Aaron Wallace has launched Britain’s very first black owned grooming brand, specifically tailored to black men.

After opening his Croydon based barbershop Shear and Shine in 2014, Aaron felt that there was something missing within the grooming market.

He says:

“I always felt that black men were overlooked in this area and with male grooming becoming more and more important, I saw an opportunity to serve my community.

Through Shear and Shine Grooming, I want to provide everyday solutions to grooming problems that I know us men often face”

Afro-Caribbean skin and hair is notoriously known for having its own set of common problems that require different treatments to its European counterparts.

While there are limited solutions available in the market for black men, Aaron feels that too often there is a lack in diversity and choice. This is why he is determined to become a market…

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